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The dynamics of persuasion : communication and attitudes in the 21st century /Richard M Perloff

Oleh: Richard M. Perloff Jenis bahan: Teks

TeksSiri: Routledge communication seriesPublication details: New York Routledge 2020Edisi: 7th EditionHuraian: xxiv, 541 pages ; 24 cmISBN: 9780367185787Subjek(banyak): Persuasion (Psychology) | Mass media -- Psychological aspects | Attitude change

Kandungan:

Introduction to persuasion -- Historical and ethical foundations -- Attitudes : definition and structure -- The power of our passions : theory and research on strong attitudes -- Attitudes : functions and consequences -- Attitude measurement -- Processing persuasive communications -- "Who says it" : source factors in persuasion -- Fundamentals of the message -- Emotional message appeals : fear and guilt -- Cognitive dissonance theory -- Interpersonal persuasion -- Advertising, marketing, and persuasion -- Health communication campaigns.

Ringkasan: 'The Dynamics of Persuasion' offers a comprehensive & up-to-date introduction to persuasive communication & attitude change. Offering a thorough discussion of classic & contemporary theories of persuasion, this text explores the structure & functions of attitudes, consistency between attitude & behaviour, & issues in attitude measurement

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Jenis item	Perpustakaan semasa	Koleksi	Nombor panggilan	Status	Tarikh tamat tempoh	Barcode
Book	Perpustakaan Kementerian Perpaduan Malaysia Non- Fiction Rack - philosophy and psychology	Non-fiction	153.852 PER 2020 (Browse shelf (Opens below))	Boleh didapati		KPN21100104

Browsing Perpustakaan Kementerian Perpaduan Malaysia shelves, Shelving location: Non- Fiction Rack - philosophy and psychology, Collection: Non-fiction Close shelf browser (Hides shelf browser)

Terdahulu							Tiada imej penutup tersedia	Seterusnya
Terdahulu	153.83 HEA 2013 Decisive : how to make better choices in life and work /	153.83 LEH 2009 How we decide /	153.852 GRA 2018 Reinforcements : how to get people to help you /	153.852 PER 2020 The dynamics of persuasion : communication and attitudes in the 21st century	153.9 FAL 2021 The psychology of intelligence	153.9 FAL 2021 The psychology of intelligence	155.2 MOH 2022 Rejection Lead Toward Success	Seterusnya

Includes bibliographical, references and index

Introduction to persuasion --
Historical and ethical foundations --
Attitudes : definition and structure --
The power of our passions : theory and research on strong attitudes --
Attitudes : functions and consequences --
Attitude measurement --
Processing persuasive communications --
"Who says it" : source factors in persuasion --
Fundamentals of the message --
Emotional message appeals : fear and guilt --
Cognitive dissonance theory --
Interpersonal persuasion --
Advertising, marketing, and persuasion --
Health communication campaigns.

'The Dynamics of Persuasion' offers a comprehensive & up-to-date introduction to persuasive communication & attitude change. Offering a thorough discussion of classic & contemporary theories of persuasion, this text explores the structure & functions of attitudes, consistency between attitude & behaviour, & issues in attitude measurement

In English

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