Moon, Youngme. Different : escaping the competitive herd / Youngme Moon ; illustrations by Lynn Carruthers. - 1st ed. - New York : Crown Publishers, c2010. - xviii, 268 p. : ill. ; 22 cm. Includes bibliographical references (p. 233-256) and index. ISBN: 9780307460851 LCCN: 2009032752 Subjects--Topical Terms: Marketing.Competition. LC Class. No.: HF5415 / .M58 2010 Dewey Class. No.: 658.8