TY  - BOOK
AU  - Ailawadi,Kusum L.
AU  - Farris,Paul W.
TI  - Getting multi-channel distribution right
SN  - 9781119632917
AV  - HF5415.129 
U1  - 658.8/7 23
PY  - 2020///]
CY  - Hoboken, New Jersey
PB  - John Wiley & Sons
KW  - Marketing channels
N1  - Includes index
N2  - "A distribution channel is the chain of distributors, retailers, and other intermediaries through which a supplier's product reaches end consumers, implying a unidirectional movement of goods along a single route, from the point of production to the point of consumption. Even this simple distribution channel is a delicate system, where suppliers and their independent resellers struggle to balance competition for a bigger share of the total profit available in the channel against a cooperative and sustainable partnership. SPEAKING: Both authors speak extensively on the subject throughout the world. Ailawadi has spoken on the topic in the United States, New Zealand, Belgium, Spain, and the Netherlands and is considering events in Italy and Chile. HIGHER ED: Both authors will be using the book int their MBA program classes. EXAMPLES: Examples provided include such companies as: Leather Italia, Brooks Running, Nike, The Honest Company, Pete & Gerry's, Marriott and Choice Hotels, Trip Advisor, Walmart, CVS, and Amazon"--
ER  -