TY  - BOOK
AU  - Durand,Aurélia
TI  - Marketing and globalization
SN  - 9781138202337 (hardback)
AV  - HF5415 .D867 2018
U1  - 658.8/4 23
PY  - 2018///
CY  - New York
PB  - Routledge
KW  - Marketing
KW  - Technological innovations
KW  - Internet marketing
KW  - Globalization
KW  - Economic aspects
N1  - Includes bibliographical references and index; Globalization -- Internationalization -- Standardization and adaptation -- Geographic distance and psychic distance -- Cultural distance -- Administrative distance -- Economic and technological distances -- Bottom of the pyramid marketing -- Reverse innovation -- Mobile marketing -- Origin-based marketing -- Cause-related marketing
ER  -