TY  - BOOK
AU  - Smudde,Peter M.
TI  - Teaching public relations: principles and practices for effective learning 
SN  - 9780367421410
AV  - HM1221 .S775 2020
U1  - 659.2017 23
PY  - 2020///
CY  - New York
PB  - Routledge, Taylor & Francis Group
KW  - Public relations
KW  - Study and teaching
N1  - Includes bibliographical references and index
N2  - "Excellence in public relations begins with excellence in education in public relations programs, and this book presents a comprehensive, cohesive, and concrete approach for effective teaching and learning in PR classes. Teaching Public Relations puts in one concise volume salient matters about effective teaching and learning of public relations, including curriculum development and course design plus guides and tools for the work PR educators must do. This book is the first textbook of its kind, and systematically synthesizes current principles and practices for effective teaching and learning and applies them to public relations education in colleges and universities. Firmly situating public relations education (PRE) in context, the book goes on to outline principles and approaches for teaching and learning in PRE. Other features of the text include example documents that will help in designing assignments, courses, or curricula, and a comprehensive list of publications, organizations, online media, and other sources for further investigation and learning. This book is a solid starting point for anyone, especially public relations professionals, wanting to begin a career as a full-time or part-time professor of public relations at a college or university. It is also recommended reading for current teachers and students of PR research"--
ER  -