TY  - BOOK
AU  - Schaffer,Neal
TI  - The age of influence: the power of influencers to elevate your brand 
SN  - 9781400216369
AV  - HF5415.1265 .S33 2020
U1  - 658.8/72 23
PY  - 2020///]
CY  - [New York, New York]
PB  - HarperCollins Leadership, an imprint of HarperCollins
KW  - Internet marketing
KW  - Branding (Marketing)
KW  - Success in business
KW  - Online social networks
KW  - Social media
KW  - fast
N1  - Includes bibliographical references (pages 245-258) and index; Part One. Why Influencer Marketing? -- The Origins of Influence in the Modern World -- The Emergence of Digital and Social-And the Importance of Content -- Social Media Was Made for People -- How Visual Social Presents New Challenges to Businesses and New Opportunities to Influences -- Your Community Is Always a Subset -- Part Two. Understanding Influencers and the Ways You Can Engage with Them -- Understanding the Influencer Landscape -- The Employee as Influencer -- The Sixteen Different Ways to Collaborate with Influencers -- Part Three. How to Work with Influencers to Generate Massive Results -- To Buy or to Build -- Developing the Foundations of an Influencer Marketing Strategy -- The Art and Science of Influencer Identification -- Creating and Managing Influencer Relationships -- The Tools of the Influencer Marketing Trade -- Measuring Your Influencer Marketing ROI -- Part Four. Becoming an Influencer Yourself -- Why and How Every Business Should Become More Influential -- How to Become a Social Media Influencer Yourself -- Final Thoughts
N2  - "If today's brands want to succeed, they have to be in the conversation, and influencers make that happen. The Age of Influence is an essential guide for marketing professionals and business owners who want to create and implement a highly effective and sustainable influencer marketing plan" -- Back cover
ER  -