Richard M. Perloff <br/><br/>
The dynamics of persuasion   : communication and attitudes in the 21st century 
/Richard M Perloff 
 - 7th Edition 
 - New York   Routledge  2020 
 - xxiv, 541 pages   ; 24 cm. 
 - Routledge communication series. .
<br/><br/> Includes bibliographical, references and index 
<br/><br/>Introduction to persuasion --<br/>Historical and ethical foundations --<br/>Attitudes : definition and structure --<br/>The power of our passions : theory and research on strong attitudes --<br/>Attitudes : functions and consequences --<br/>Attitude measurement --<br/>Processing persuasive communications --<br/>"Who says it" : source factors in persuasion --<br/>Fundamentals of the message --<br/>Emotional message appeals : fear and guilt --<br/>Cognitive dissonance theory --<br/>Interpersonal persuasion --<br/>Advertising, marketing, and persuasion --<br/>Health communication campaigns. 
<br/><br/> 'The Dynamics of Persuasion' offers a comprehensive & up-to-date introduction to persuasive communication & attitude change. Offering a thorough discussion of classic & contemporary theories of persuasion, this text explores the structure & functions of attitudes, consistency between attitude & behaviour, & issues in attitude measurement 
<br/><br/><br/>In English 
<br/><br/><label>ISBN: </label>9780367185787 
<br/><br/><label>Subjects--Chronological Terms: </label><br/>Persuasion (Psychology)  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--Psychological aspects. <br/>Attitude change