TY  - BOOK
AU  - Richard M. Perloff
TI  - The dynamics of persuasion : : communication and attitudes in the 21st century
T2  - Routledge communication series
SN  - 9780367185787
PY  - 2020///
CY  - New York 
PB  - Routledge
KW  - Mass media
KW  - Psychological aspects.
KW  - Attitude change
N1  - Includes bibliographical, references and index; Introduction to persuasion --
Historical and ethical foundations --
Attitudes : definition and structure --
The power of our passions : theory and research on strong attitudes --
Attitudes : functions and consequences --
Attitude measurement --
Processing persuasive communications --
"Who says it" : source factors in persuasion --
Fundamentals of the message --
Emotional message appeals : fear and guilt --
Cognitive dissonance theory --
Interpersonal persuasion --
Advertising, marketing, and persuasion --
Health communication campaigns
N2  - 'The Dynamics of Persuasion' offers a comprehensive & up-to-date introduction to persuasive communication & attitude change. Offering a thorough discussion of classic & contemporary theories of persuasion, this text explores the structure & functions of attitudes, consistency between attitude & behaviour, & issues in attitude measurement
ER  -