TY  - BOOK
AU  - Berland,Mike
TI  - Maximum momentum: how to get it, how to keep it 
SN  - 9781682451267
AV  - HD58.7 .B4633 2020
U1  - 302.35 23
PY  - 2020///
CY  - [Place of publication not identified]
PB  - Regan Arts
KW  - Corporate culture
KW  - Motivation (Psychology)
KW  - Success
KW  - fast
N2  - 	
Do you wonder why some ideas go viral and others sink' Why one political candidate soars while another fails to gain traction' Why one product becomes an instant rage, while its competitor struggles to stay above water' What is the secret to momentum' Many people believe that momentum is driven by emotion and is unpredictable, but as Mike Berland, the internationally recognized pollster and strategic advisor, has discovered, it's actually a science, with easily analyzed metrics. InMaximumMomentum: How to Get It, How to Keep It, Berland reveals the key to momentum, beginning with the simple physics formula' mass x velocity. He then develops a Momentum Matrix'five signals that decode the science into effective measures. MaximumMomentumis a lively examination of hot trends in the current arena'from politics to society to business to sports. Using colorful graphics to underscore the stories, Berland examines the people, issues, movements and products that most captivate Americans
ER  -