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010 _a 2019954918
015 _aGBB9F9001
_2bnb
016 7 _a019546078
_2Uk
020 _a9781682451267
020 _a1682451267
035 _a(OCoLC)on1107525167
040 _aYDX
_beng
_cYDX
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_dBDX
_dUKMGB
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042 _alccopycat
050 0 0 _aHD58.7
_b.B4633 2020
082 0 4 _a302.35
_223
100 1 _aBerland, Mike,
_eauthor.
245 1 0 _aMaximum momentum :
_bhow to get it, how to keep it /
_cMike Berland with Lauren W. Morgan.
250 _aFirst Regan Arts paperback edition.
264 1 _a[Place of publication not identified] :
_bRegan Arts,
_c2020.
300 _axx, 138 pages :
_billustrations ;
_c21 cm
336 _atext
_2rdacontent
337 _aunmediated
_2rdamedia
338 _avolume
_2rdacarrier
520 _a Do you wonder why some ideas go viral and others sink' Why one political candidate soars while another fails to gain traction' Why one product becomes an instant rage, while its competitor struggles to stay above water' What is the secret to momentum' Many people believe that momentum is driven by emotion and is unpredictable, but as Mike Berland, the internationally recognized pollster and strategic advisor, has discovered, it's actually a science, with easily analyzed metrics. InMaximumMomentum: How to Get It, How to Keep It, Berland reveals the key to momentum, beginning with the simple physics formula' mass x velocity. He then develops a Momentum Matrix'five signals that decode the science into effective measures. MaximumMomentumis a lively examination of hot trends in the current arena'from politics to society to business to sports. Using colorful graphics to underscore the stories, Berland examines the people, issues, movements and products that most captivate Americans.
546 _ain english
650 0 _aCorporate culture.
650 0 _aMotivation (Psychology)
650 0 _aSuccess.
650 7 _aCorporate culture.
_2fast
_0(OCoLC)fst00879624
650 7 _aMotivation (Psychology)
_2fast
_0(OCoLC)fst01027516
650 7 _aSuccess.
_2fast
_0(OCoLC)fst01137041
906 _a7
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