000			05016cam a2200397 i 4500
001			20943390
003			KPN
005			20220906143722.0
008			190422s2019 nyub b 001 0 eng
010			_a 2019003576
020			_a9781984822567 _q(hardback)
040			_aDLC _beng _cDLC _erda _dDLC
042			_apcc
050	0	0	_aHF5386 _b.H2734 2019
082	0	0	_a658.4/09019 _223
084			_aBUS047000 _aBUS043060 _2bisacsh
100	1		_aHarris, Jason _c(Economist) _eauthor.
245	1	4	_aThe soulful art of persuasion : _bthe 11 habits that will make anyone a master influencer / _cJason Harris.
264		1	_aNew York : _bCurrency, _c[2019]
300			_a291 pages : _billustrations ; _c21 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references and index.
520			_a"The Soulful Art of Persuasion is a revolutionary guide to becoming a master influencer in the age of distrust through the cultivation of character-building habits that are essential to personal growth and sustained business success. Jason Harris, CEO and President of one of the nation's fastest growing and most successful creative agencies, Mekanism, argues that genuine persuasion in the 21st century is about developing character rather than relying on the easy tactics of flattery, manipulation, and short-term gains. It is about engaging rather than insisting and listening versus exploiting; it is about developing empathy and communicating your values. Most importantly, it is about winning others over to your point of view by understanding their needs rather than focusing on the pursuit of self-centered goals. Based on his experience in and out of the boardroom, and drawing on the latest research on trust, influence, and habit formation, Harris shows that to be persuasive in a culture plagued by deception means rejecting the ethos of the quick sell or the temptation to close, and embracing the commitment of putting your true self forward for the long game. Through instructive and entertaining stories, Harris lays out the 11 habits that will guide readers to become authentically persuasive, including Developing a curiosity about other people . Becoming the person others want to be around. Practicing generosity through gestures big and small, and Earning respect through collaboration rather than intimidation Persuasion today is about collaboration rather than winning. It is about personal excellence, sharing the stage and respecting other people's motivations and values. In The Soulful Art of Persuasion, Jason Harris helps to show us the way"-- _cProvided by publisher.
520			_a"Genuine persuasion in today's world, says Jason Harris, CEO and founder of Mekanism, one of America's cutting edge advertising companies, doesn't come about as a result of manipulation, pressure tactics or trickery -- it comes about from fostering relationships and habits that nurture character, empathy, generosity and authenticity. It is about core values and utilizing your inner humanity, rather than salesmanship or deploying a bag of tricks. In an age of pervasive social media and radical transparency, where motivations are always suspect, and facts seem to collide, being a persuasive person, in our work lives or in our personal lives, is not about persuading others to do something they don't want to do. Genuine persuasion today is about engaging rather than insisting, developing the habits that will allow you to listen to others, communicate your goals, values and reasoning honestly, and win them over to your point of view by understanding their needs. To be persuasive today, Jason Harris says, you need to put your true self forward, and stay true to your values. It is not about going for the quick sell, or closing. Among the eleven habits of a truly persuasive person, Harris says, are the importance of listening fully; developing a natural curiosity about other people; being attentive and keeping promises; practicing positivity -- in other words, being the kind of person that others always want around. It is about being generous, and trying to give people something in every interaction, from a compliment to a recommendation, from a piece of advice to an actual gift. It is about respecting other people's values and motivations, and sharing the stage. It is about collaboration rather than winning. It is about personal excellence, and aiming for a higher good"-- _cProvided by publisher.
650		0	_aSuccess in business.
650		0	_aPersuasion (Psychology)
650		0	_aMarketing _xPsychological aspects.
650		0	_aCommunication in marketing.
650		7	_aBUSINESS & ECONOMICS / Negotiating. _2bisacsh
650		7	_aBUSINESS & ECONOMICS / Marketing / Research. _2bisacsh
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999			_c910 _d910