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Kanter, Rosabeth Moss.

Supercorp : how vanguard companies create innovation, profits, growth, and social good / Rosabeth Moss Kanter. - 1st ed. - New York : Crown Business, c2009. - 322 p. ; 25 cm.

Includes bibliographical references (p. 275-303) and index.

Discusses the concept of "vanguard companies" whose mission combines a social conscience along with the ability to deliver on customers' needs better than competitors, citing IBM's expertise in India following the 2006 tsunami and earthquake as an example.

ISBN: 9780307382351 0307382354

LCCN: 2009281170

Subjects--Topical Terms:
Social responsibility of business.
Corporations--Social aspects.
Social responsibility of business.
Corporations--Social aspects.

LC Class. No.: HD60 / .K3635 2009

Dewey Class. No.: 658.4/08