Ngyuen-Phuong-Mai, Mai, 1976-
Cross-cultural management : with insights from brain Science / Mai Nguyen-Phuong-Mai. - xviii, 337 pages : illustrations ; 27 cm. - Routledge International Business Studies. .
Includes bibliographical references and index.
Globalization: evolutionary roots and contemporary version -- The driving forces of diversity -- The tree of culture, evolutionary and practical -- The dynamics of culture -- Fear-free cross-cultural management -- Think global, plan local, act individual -- Change management: creating culture and evolving yourself -- Bias management -- Diversity management -- Cross-cultural motivation -- Cross-cultural leadership -- Cross-cultural business communication -- Cross-cultural negotiation -- Cross-cultural marketing -- Discussion cases --Problem-solving cases --Index.
9781138304659 9781138304666
2019011799
Diversity in the workplace.
Personnel management.
Intercultural communication.
HF5549.5.M5 / N58 2020
658.3008
Cross-cultural management : with insights from brain Science / Mai Nguyen-Phuong-Mai. - xviii, 337 pages : illustrations ; 27 cm. - Routledge International Business Studies. .
Includes bibliographical references and index.
Globalization: evolutionary roots and contemporary version -- The driving forces of diversity -- The tree of culture, evolutionary and practical -- The dynamics of culture -- Fear-free cross-cultural management -- Think global, plan local, act individual -- Change management: creating culture and evolving yourself -- Bias management -- Diversity management -- Cross-cultural motivation -- Cross-cultural leadership -- Cross-cultural business communication -- Cross-cultural negotiation -- Cross-cultural marketing -- Discussion cases --Problem-solving cases --Index.
9781138304659 9781138304666
2019011799
Diversity in the workplace.
Personnel management.
Intercultural communication.
HF5549.5.M5 / N58 2020
658.3008