The age of influence : (No. rekod 1117)

000 -LEADER
fixed length control field 03242cam a2200505 i 4500
001 - CONTROL NUMBER
control field 21142960
003 - CONTROL NUMBER IDENTIFIER
control field KPN
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20221230152957.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 190820t20202020nyua b 001 0 eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2019948542
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781400216369
Qualifying information paperback
International Standard Book Number 1400216362
Qualifying information paperback
Canceled/invalid ISBN 9781400216376
Qualifying information electronic book
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)on1110489474
040 ## - CATALOGING SOURCE
Original cataloging agency YDX
Language of cataloging eng
Transcribing agency YDX
Description conventions rda
Modifying agency ON8
-- YDXIT
-- OCLCF
-- NZAUC
-- DLC
042 ## - AUTHENTICATION CODE
Authentication code lccopycat
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.1265
Item number .S33 2020
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/72
Edition number 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Schaffer, Neal,
Relator term author.
245 14 - TITLE STATEMENT
Title The age of influence :
Remainder of title the power of influencers to elevate your brand /
Statement of responsibility, etc. Neal Schaffer.
246 30 - VARYING FORM OF TITLE
Title proper/short title Power of influencers to elevate your brand
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture [New York, New York] :
Name of producer, publisher, distributor, manufacturer HarperCollins Leadership, an imprint of HarperCollins,
Date of production, publication, distribution, manufacture, or copyright notice [2020]
Date of production, publication, distribution, manufacture, or copyright notice ©2020
300 ## - PHYSICAL DESCRIPTION
Extent xix, 266 pages :
Other physical details illustrations ;
Dimensions 22 cm
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Media type code n
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Carrier type code nc
Source rdacarrier
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references (pages 245-258) and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Part One. Why Influencer Marketing? -- The Origins of Influence in the Modern World -- The Emergence of Digital and Social-And the Importance of Content -- Social Media Was Made for People -- How Visual Social Presents New Challenges to Businesses and New Opportunities to Influences -- Your Community Is Always a Subset -- Part Two. Understanding Influencers and the Ways You Can Engage with Them -- Understanding the Influencer Landscape -- The Employee as Influencer -- The Sixteen Different Ways to Collaborate with Influencers -- Part Three. How to Work with Influencers to Generate Massive Results -- To Buy or to Build -- Developing the Foundations of an Influencer Marketing Strategy -- The Art and Science of Influencer Identification -- Creating and Managing Influencer Relationships -- The Tools of the Influencer Marketing Trade -- Measuring Your Influencer Marketing ROI -- Part Four. Becoming an Influencer Yourself -- Why and How Every Business Should Become More Influential -- How to Become a Social Media Influencer Yourself -- Final Thoughts.
520 ## - SUMMARY, ETC.
Summary, etc. "If today's brands want to succeed, they have to be in the conversation, and influencers make that happen. The Age of Influence is an essential guide for marketing professionals and business owners who want to create and implement a highly effective and sustainable influencer marketing plan" -- Back cover.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Internet marketing.
Topical term or geographic name entry element Branding (Marketing)
Topical term or geographic name entry element Success in business.
Topical term or geographic name entry element Online social networks.
Topical term or geographic name entry element Social media.
Topical term or geographic name entry element Branding (Marketing)
Source of heading or term fast
Authority record control number or standard number (OCoLC)fst01743755
Topical term or geographic name entry element Internet marketing.
Source of heading or term fast
Authority record control number or standard number (OCoLC)fst00977272
Topical term or geographic name entry element Online social networks.
Source of heading or term fast
Authority record control number or standard number (OCoLC)fst01741311
Topical term or geographic name entry element Social media.
Source of heading or term fast
Authority record control number or standard number (OCoLC)fst01741098
Topical term or geographic name entry element Success in business.
Source of heading or term fast
Authority record control number or standard number (OCoLC)fst01137062
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c copycat
d 2
e ncip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Suppress in OPAC No
Pemilik
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
          Non-fiction Perpustakaan Kementerian Perpaduan Malaysia Perpustakaan Kementerian Perpaduan Malaysia Non- Fiction Rack - Technology 30/12/2022   658.872 SCH 2020 KPN22120082 30/12/2022 30/12/2022 Book
          Non-fiction Perpustakaan Kementerian Perpaduan Malaysia Perpustakaan Kementerian Perpaduan Malaysia Non- Fiction Rack - Technology 30/12/2022   658.872 SCH 2020 KPN22120083 30/12/2022 30/12/2022 Book