000 -LEADER |
fixed length control field |
03242cam a2200505 i 4500 |
001 - CONTROL NUMBER |
control field |
21142960 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
KPN |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20221230152957.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
190820t20202020nyua b 001 0 eng d |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
2019948542 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9781400216369 |
Qualifying information |
paperback |
|
International Standard Book Number |
1400216362 |
Qualifying information |
paperback |
|
Canceled/invalid ISBN |
9781400216376 |
Qualifying information |
electronic book |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
(OCoLC)on1110489474 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
YDX |
Language of cataloging |
eng |
Transcribing agency |
YDX |
Description conventions |
rda |
Modifying agency |
ON8 |
-- |
YDXIT |
-- |
OCLCF |
-- |
NZAUC |
-- |
DLC |
042 ## - AUTHENTICATION CODE |
Authentication code |
lccopycat |
050 00 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5415.1265 |
Item number |
.S33 2020 |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.8/72 |
Edition number |
23 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Schaffer, Neal, |
Relator term |
author. |
245 14 - TITLE STATEMENT |
Title |
The age of influence : |
Remainder of title |
the power of influencers to elevate your brand / |
Statement of responsibility, etc. |
Neal Schaffer. |
246 30 - VARYING FORM OF TITLE |
Title proper/short title |
Power of influencers to elevate your brand |
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
Place of production, publication, distribution, manufacture |
[New York, New York] : |
Name of producer, publisher, distributor, manufacturer |
HarperCollins Leadership, an imprint of HarperCollins, |
Date of production, publication, distribution, manufacture, or copyright notice |
[2020] |
|
Date of production, publication, distribution, manufacture, or copyright notice |
©2020 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xix, 266 pages : |
Other physical details |
illustrations ; |
Dimensions |
22 cm |
336 ## - CONTENT TYPE |
Content type term |
text |
Content type code |
txt |
Source |
rdacontent |
337 ## - MEDIA TYPE |
Media type term |
unmediated |
Media type code |
n |
Source |
rdamedia |
338 ## - CARRIER TYPE |
Carrier type term |
volume |
Carrier type code |
nc |
Source |
rdacarrier |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical references (pages 245-258) and index. |
505 0# - FORMATTED CONTENTS NOTE |
Formatted contents note |
Part One. Why Influencer Marketing? -- The Origins of Influence in the Modern World -- The Emergence of Digital and Social-And the Importance of Content -- Social Media Was Made for People -- How Visual Social Presents New Challenges to Businesses and New Opportunities to Influences -- Your Community Is Always a Subset -- Part Two. Understanding Influencers and the Ways You Can Engage with Them -- Understanding the Influencer Landscape -- The Employee as Influencer -- The Sixteen Different Ways to Collaborate with Influencers -- Part Three. How to Work with Influencers to Generate Massive Results -- To Buy or to Build -- Developing the Foundations of an Influencer Marketing Strategy -- The Art and Science of Influencer Identification -- Creating and Managing Influencer Relationships -- The Tools of the Influencer Marketing Trade -- Measuring Your Influencer Marketing ROI -- Part Four. Becoming an Influencer Yourself -- Why and How Every Business Should Become More Influential -- How to Become a Social Media Influencer Yourself -- Final Thoughts. |
520 ## - SUMMARY, ETC. |
Summary, etc. |
"If today's brands want to succeed, they have to be in the conversation, and influencers make that happen. The Age of Influence is an essential guide for marketing professionals and business owners who want to create and implement a highly effective and sustainable influencer marketing plan" -- Back cover. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Internet marketing. |
|
Topical term or geographic name entry element |
Branding (Marketing) |
|
Topical term or geographic name entry element |
Success in business. |
|
Topical term or geographic name entry element |
Online social networks. |
|
Topical term or geographic name entry element |
Social media. |
|
Topical term or geographic name entry element |
Branding (Marketing) |
Source of heading or term |
fast |
Authority record control number or standard number |
(OCoLC)fst01743755 |
|
Topical term or geographic name entry element |
Internet marketing. |
Source of heading or term |
fast |
Authority record control number or standard number |
(OCoLC)fst00977272 |
|
Topical term or geographic name entry element |
Online social networks. |
Source of heading or term |
fast |
Authority record control number or standard number |
(OCoLC)fst01741311 |
|
Topical term or geographic name entry element |
Social media. |
Source of heading or term |
fast |
Authority record control number or standard number |
(OCoLC)fst01741098 |
|
Topical term or geographic name entry element |
Success in business. |
Source of heading or term |
fast |
Authority record control number or standard number |
(OCoLC)fst01137062 |
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
a |
7 |
b |
cbc |
c |
copycat |
d |
2 |
e |
ncip |
f |
20 |
g |
y-gencatlg |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
Book |
Suppress in OPAC |
No |