000 -LEADER |
fixed length control field |
03280cam a22004218i 4500 |
001 - CONTROL NUMBER |
control field |
21335019 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
KPN |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20221230155650.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
191213s2020 enk b 001 0 eng |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
2019057594 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9781138561403 |
Qualifying information |
(hbk) |
|
International Standard Book Number |
9781138561410 |
Qualifying information |
(pbk) |
|
Canceled/invalid ISBN |
9780203710807 |
Qualifying information |
(ebk) |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
DLC |
Language of cataloging |
eng |
Description conventions |
rda |
Transcribing agency |
DLC |
042 ## - AUTHENTICATION CODE |
Authentication code |
pcc |
050 00 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5415.13 |
Item number |
.M352315 2020 |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.8 |
Edition number |
23 |
245 00 - TITLE STATEMENT |
Title |
Marketing management : |
Remainder of title |
a cultural perspective / |
Statement of responsibility, etc. |
edited by Luca M. Visconti, Lisa Peñaloza and Nil Toulouse. |
250 ## - EDITION STATEMENT |
Edition statement |
Second edition. |
263 ## - PROJECTED PUBLICATION DATE |
Projected publication date |
2008 |
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
Place of production, publication, distribution, manufacture |
Abingdon, Oxon ; |
-- |
New York, NY : |
Name of producer, publisher, distributor, manufacturer |
Routledge, |
Date of production, publication, distribution, manufacture, or copyright notice |
2020. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
pages cm |
336 ## - CONTENT TYPE |
Content type term |
text |
Content type code |
txt |
Source |
rdacontent |
337 ## - MEDIA TYPE |
Media type term |
unmediated |
Media type code |
n |
Source |
rdamedia |
338 ## - CARRIER TYPE |
Carrier type term |
volume |
Carrier type code |
nc |
Source |
rdacarrier |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical references and index. |
520 ## - SUMMARY, ETC. |
Summary, etc. |
"Culture pervades consumption and marketing activity in ways that potentially benefit marketing managers. This book provides a comprehensive account of cultural knowledge and skills useful in strategic marketing management. In making these cultural concepts and frameworks accessible and in discussing how to use them, this edited textbook goes beyond the identification of historical, socio-cultural and political factors impinging upon consumer cultures and their effects on market outcomes. This fully updated and restructured new edition provides two new introductory chapters on culture and marketing practice and improved pedagogy, to give a deeper understanding of how culture pervades consumption and marketing phenomena; the way market meanings are made, circulated, and negotiated; and the environmental, ethical, experiential, social and symbolic implications of consumption and marketing. The authors highlight the benefits that managers can reap from applying interpretive cultural approaches across the realm of strategic marketing activities including: market segmentation, product and brand positioning, market research, pricing, product development, advertising, and retail distribution. Global contributions are grounded in the authors' primary research with a range of companies including Cadbury's Flake, Dior, Dove, General Motors, HOM, Hummer, Kjaer Group, Le Bon Coin, Mama Shelter, Mecca Cola, Prada, SignBank, and the Twilight community. This edited volume, which compiles the work of 58 scholars from 14 countries, delivers a truly innovative, multinationally focused marketing management textbook. Marketing Management: A Cultural Perspective is a timely and relevant learning resource for marketing students, lecturers, and managers across the world"-- |
Assigning source |
Provided by publisher. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Marketing |
General subdivision |
Management |
-- |
Cross-cultural studies. |
|
Topical term or geographic name entry element |
Export marketing |
General subdivision |
Cross-cultural studies. |
|
Topical term or geographic name entry element |
Marketing |
General subdivision |
Cross-cultural studies. |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Visconti, Luca M., |
Relator term |
editor. |
|
Personal name |
Peñaloza, Lisa, |
Relator term |
editor. |
|
Personal name |
Toulouse, Nil, |
Relator term |
editor. |
776 08 - ADDITIONAL PHYSICAL FORM ENTRY |
Relationship information |
Online version: |
Title |
Marketing management |
Edition |
Second edition. |
Place, publisher, and date of publication |
New York : Routledge, 2020. |
International Standard Book Number |
9780203710807 |
Record control number |
(DLC) 2019057595 |
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
a |
7 |
b |
cbc |
c |
orignew |
d |
1 |
e |
ecip |
f |
20 |
g |
y-gencatlg |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
Book |
Suppress in OPAC |
No |