Marketing management : (No. rekod 1121)

000 -LEADER
fixed length control field 03280cam a22004218i 4500
001 - CONTROL NUMBER
control field 21335019
003 - CONTROL NUMBER IDENTIFIER
control field KPN
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20221230155650.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 191213s2020 enk b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2019057594
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781138561403
Qualifying information (hbk)
International Standard Book Number 9781138561410
Qualifying information (pbk)
Canceled/invalid ISBN 9780203710807
Qualifying information (ebk)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Description conventions rda
Transcribing agency DLC
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.13
Item number .M352315 2020
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 23
245 00 - TITLE STATEMENT
Title Marketing management :
Remainder of title a cultural perspective /
Statement of responsibility, etc. edited by Luca M. Visconti, Lisa Peñaloza and Nil Toulouse.
250 ## - EDITION STATEMENT
Edition statement Second edition.
263 ## - PROJECTED PUBLICATION DATE
Projected publication date 2008
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Abingdon, Oxon ;
-- New York, NY :
Name of producer, publisher, distributor, manufacturer Routledge,
Date of production, publication, distribution, manufacture, or copyright notice 2020.
300 ## - PHYSICAL DESCRIPTION
Extent pages cm
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Media type code n
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Carrier type code nc
Source rdacarrier
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
520 ## - SUMMARY, ETC.
Summary, etc. "Culture pervades consumption and marketing activity in ways that potentially benefit marketing managers. This book provides a comprehensive account of cultural knowledge and skills useful in strategic marketing management. In making these cultural concepts and frameworks accessible and in discussing how to use them, this edited textbook goes beyond the identification of historical, socio-cultural and political factors impinging upon consumer cultures and their effects on market outcomes. This fully updated and restructured new edition provides two new introductory chapters on culture and marketing practice and improved pedagogy, to give a deeper understanding of how culture pervades consumption and marketing phenomena; the way market meanings are made, circulated, and negotiated; and the environmental, ethical, experiential, social and symbolic implications of consumption and marketing. The authors highlight the benefits that managers can reap from applying interpretive cultural approaches across the realm of strategic marketing activities including: market segmentation, product and brand positioning, market research, pricing, product development, advertising, and retail distribution. Global contributions are grounded in the authors' primary research with a range of companies including Cadbury's Flake, Dior, Dove, General Motors, HOM, Hummer, Kjaer Group, Le Bon Coin, Mama Shelter, Mecca Cola, Prada, SignBank, and the Twilight community. This edited volume, which compiles the work of 58 scholars from 14 countries, delivers a truly innovative, multinationally focused marketing management textbook. Marketing Management: A Cultural Perspective is a timely and relevant learning resource for marketing students, lecturers, and managers across the world"--
Assigning source Provided by publisher.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management
-- Cross-cultural studies.
Topical term or geographic name entry element Export marketing
General subdivision Cross-cultural studies.
Topical term or geographic name entry element Marketing
General subdivision Cross-cultural studies.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Visconti, Luca M.,
Relator term editor.
Personal name Peñaloza, Lisa,
Relator term editor.
Personal name Toulouse, Nil,
Relator term editor.
776 08 - ADDITIONAL PHYSICAL FORM ENTRY
Relationship information Online version:
Title Marketing management
Edition Second edition.
Place, publisher, and date of publication New York : Routledge, 2020.
International Standard Book Number 9780203710807
Record control number (DLC) 2019057595
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ecip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Suppress in OPAC No
Pemilik
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
          Non-fiction Perpustakaan Kementerian Perpaduan Malaysia Perpustakaan Kementerian Perpaduan Malaysia Non- Fiction Rack - Technology 30/12/2022   658.8 VIS 2020 KPN22120088 30/12/2022 30/12/2022 Book