| 000 -LEADER |
|---|
| fixed length control field |
02411cam a2200505 i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
20867495 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
KPN |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20211124105840.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
190226t20192019njua e 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2019935455 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1119560233 |
| Qualifying information |
(paperback) |
|
|---|
| International Standard Book Number |
9781119560234 |
| Qualifying information |
(paperback) |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)on1054835347 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
YDX |
| Language of cataloging |
eng |
| Transcribing agency |
YDX |
| Description conventions |
rda |
| Modifying agency |
BDX |
| -- |
OCLCQ |
| -- |
GP5 |
| -- |
OCLCO |
| -- |
BKL |
| -- |
OEL |
| -- |
OCLCF |
| -- |
OCLCO |
| -- |
CLE |
| -- |
INR |
| -- |
ILC |
| -- |
DLC |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
lccopycat |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.1265 |
| Item number |
.D526 2019 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.872 |
| Edition number |
23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Diamond, Stephanie, |
| Relator term |
author. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Digital marketing all-in-one / |
| Statement of responsibility, etc. |
by Stephanie Diamond. |
| 246 14 - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Digital marketing all-in-one for dummies |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Hoboken, New Jersey : |
| Name of producer, publisher, distributor, manufacturer |
John Wiley & Sons, |
| Date of production, publication, distribution, manufacture, or copyright notice |
[2019] |
|
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
©2019 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxiv, 781 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
24 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 490 1# - SERIES STATEMENT |
|---|
| Series statement |
--For dummies |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index. |
|
|---|
| General note |
"9 books in one!"--Cover. |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Miscellaneous information |
Book 1: |
| Title |
Creating your digital marketing strategy -- |
| Miscellaneous information |
Book 2: |
| Title |
Uncovering the customer experience -- |
| Miscellaneous information |
Book 3: |
| Title |
Dipping into content creation -- |
| Miscellaneous information |
Book 4: |
| Title |
Reaching your millennial audience -- |
| Miscellaneous information |
Book 5: |
| Title |
Implementing channel promotions -- |
| Miscellaneous information |
Book 6: |
| Title |
Connecting with influencers -- |
| Miscellaneous information |
Book 7: |
| Title |
Facebook marketing -- |
| Miscellaneous information |
Book 8: |
| Title |
Deploying other social media -- |
| Miscellaneous information |
Book 9: |
| Title |
Analyzing data for success. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
Practical all-in-one guide to improve your social media marketing skills. |
|
|---|
| Summary, etc. |
Keeping up with the changes to social media marketing, improving ROI, and reaching millennials are challenges marketers face everyday. Diamond shares answers to questions you may have about crafting and executing your digital marketing plan. She provides solutions and strategies to help you succeed. -- adapted from back cover |
| 546 ## - LANGUAGE NOTE |
|---|
| Language note |
in english |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Internet marketing. |
|
|---|
| Topical term or geographic name entry element |
Marketing. |
|
|---|
| Topical term or geographic name entry element |
Digital media. |
|
|---|
| Topical term or geographic name entry element |
Digital media. |
| Source of heading or term |
fast |
| Authority record control number or standard number |
(OCoLC)fst00893716 |
|
|---|
| Topical term or geographic name entry element |
Internet marketing. |
| Source of heading or term |
fast |
| Authority record control number or standard number |
(OCoLC)fst00977272 |
|
|---|
| Topical term or geographic name entry element |
Marketing. |
| Source of heading or term |
fast |
| Authority record control number or standard number |
(OCoLC)fst01010167 |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
--For dummies. |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
copycat |
| d |
2 |
| e |
ncip |
| f |
20 |
| g |
y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Book |
| Suppress in OPAC |
No |
