| 000 -LEADER |
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| fixed length control field |
05004cam a2200469 i 4500 |
| 001 - CONTROL NUMBER |
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| control field |
21296494 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
KPN |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20220120114830.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS |
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| fixed length control field |
m |o d | |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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| fixed length control field |
cr ||||||||||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
191018s2020 nju ob 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2019046228 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781119620020 |
| Qualifying information |
(epub) |
|
|---|
| International Standard Book Number |
9781119620037 |
| Qualifying information |
(adobe pdf) |
|
|---|
| Canceled/invalid ISBN |
9781119620013 |
| Qualifying information |
(paperback) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Transcribing agency |
DLC |
| Description conventions |
rda |
| Modifying agency |
DLC |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 043 ## - GEOGRAPHIC AREA CODE |
|---|
| Geographic area code |
n-us--- |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HT123 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
307.76072/073 |
| Edition number |
23 |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Elevate the debate : |
| Remainder of title |
a multi-layered approach to communicating your research / |
| Statement of responsibility, etc. |
edited by Jonathan Schwabish. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
First edition. |
| 263 ## - PROJECTED PUBLICATION DATE |
|---|
| Projected publication date |
2001 |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Hoboken, New Jersey : |
| Name of producer, publisher, distributor, manufacturer |
John Wiley & Sons, Inc., |
| Date of production, publication, distribution, manufacture, or copyright notice |
[2020] |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xiv, 210 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
24 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
computer |
| Media type code |
c |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
online resource |
| Carrier type code |
cr |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
<P>Acknowledgments ix</p> <p>Preface xi</p> <p><b>Chapter 1 Why Research Needs a Big Audience 1<br /></b>Now more than ever, experts need to go further to bring their evidence-based insights to decisionmakers and influencers.</p> <p>Case Study: <i>Creating a range of products to reach different audiences</i></p> <p><b>Chapter 2 Developing an Audience Outreach Strategy 15<br /></b>One audience may need a nuanced, thorough analysis of the data and methods; another may need the punchline; and another the most important, bottom-line numbers or facts.</p> <p>Case Study: <i>Targeting your outreach efforts to different audiences</i></p> <p><b>Chapter 3 An Introduction to Visualizing Your Research 37<br /></b>Be purposeful about what you include in your graphs and charts so they best serve the needs of your reader and the message you want to convey.</p> <p>Case Study: <i>Readers devour an easily digestible data visualization</i></p> <p><b>Chapter 4 Better Presentations: More Effective Speaking 67<br /></b>A presentation is a fundamentally different form of communication than a written report.</p> <p>Case Study: <i>Using the power of storytelling to communicate your message</i></p> <p><b>Chapter 5 How to Blog about Your Findings 101<br /></b>By distilling and repackaging your message, you can make that work more appealing to and digestible for broader audiences.</p> <p>Case Study: <i>Writing timely and accessible blog posts</i></p> <p><b>Chapter 6 Working with the Media to Increase Your Impact 121<br /></b>Make an interview more than a one-time event; use it to cultivate a relationship with the media so you can be a resource in the future.</p> <p>Case Study: <i>Quick responses to policy proposals pay off for elite media cultivation</i></p> <p><b>Chapter 7 Social Media Can Build Audiences That Matter 147<br /></b>Social media platforms can give you the opportunity to connect and converse with new and influential audiences around your research in ways that are both intimate and public.</p> <p>Case Study: <i>Leveraging Twitter to benefit your research</i></p> <p><b>Chapter 8 Putting It All Together to Make a Difference 175<br /></b>If you don't have a plan or a tangible impact in mind, then you risk your work going unnoticed by the people best positioned to act on it.</p> <p>Case Study: <i>Developing structures and processes for a robust communications team</i></p> <p>Bibliography 195</p> <p>About the Contributors 203</p> <p>Index 207</p> |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
"Many researchers and scholars resist the idea of developing a communication strategy, either thinking that someone else will do it, their work will be naturally discovered, or that it doesn't matter. Developing a communication strategy--and implementing that strategy--recognizes the importance of making research accessible to a wider audience, decision makers, and policymakers--even the public. Elevate the Debate will help researchers of all types more effectively communicate their work. Elevate the Debate is written in a practical voice and provides a starting roadmap for researchers and organizations interested in helping their research have a greater impact. In this book, readers will learn practical strategies and skills that will enable them to communicate their work to their desired audiences"-- |
| Assigning source |
Provided by publisher. |
| 546 ## - LANGUAGE NOTE |
|---|
| Language note |
in english |
| 588 ## - SOURCE OF DESCRIPTION NOTE |
|---|
| Source of description note |
Description based on print version record and CIP data provided by publisher; resource not viewed. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Sociology, Urban |
| General subdivision |
Research |
| Geographic subdivision |
United States. |
|
|---|
| Topical term or geographic name entry element |
Urban policy |
| General subdivision |
Research |
| Geographic subdivision |
United States. |
|
|---|
| Topical term or geographic name entry element |
Communication in city planning |
| Geographic subdivision |
United States. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Schwabish, Jonathan A., |
| Relator term |
editor. |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| Relationship information |
Print version: |
| Title |
Elevate the debate |
| Edition |
First edition. |
| Place, publisher, and date of publication |
Hoboken, New Jersey : John Wiley & Sons, Inc., [2020] |
| International Standard Book Number |
9781119620013 |
| Record control number |
(DLC) 2019046227 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
orignew |
| d |
1 |
| e |
ecip |
| f |
20 |
| g |
y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Book |
| Suppress in OPAC |
No |
