The soulful art of persuasion : (No. rekod 910)

000 -LEADER
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001 - CONTROL NUMBER
control field 20943390
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005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220906143722.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 190422s2019 nyub b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2019003576
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781984822567
Qualifying information (hardback)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Transcribing agency DLC
Description conventions rda
Modifying agency DLC
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5386
Item number .H2734 2019
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.4/09019
Edition number 23
084 ## - OTHER CLASSIFICATION NUMBER
Classification number BUS047000
-- BUS043060
Number source bisacsh
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Harris, Jason
Titles and words associated with a name (Economist)
Relator term author.
245 14 - TITLE STATEMENT
Title The soulful art of persuasion :
Remainder of title the 11 habits that will make anyone a master influencer /
Statement of responsibility, etc. Jason Harris.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture New York :
Name of producer, publisher, distributor, manufacturer Currency,
Date of production, publication, distribution, manufacture, or copyright notice [2019]
300 ## - PHYSICAL DESCRIPTION
Extent 291 pages :
Other physical details illustrations ;
Dimensions 21 cm
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Media type code n
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Carrier type code nc
Source rdacarrier
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
520 ## - SUMMARY, ETC.
Summary, etc. "The Soulful Art of Persuasion is a revolutionary guide to becoming a master influencer in the age of distrust through the cultivation of character-building habits that are essential to personal growth and sustained business success. Jason Harris, CEO and President of one of the nation's fastest growing and most successful creative agencies, Mekanism, argues that genuine persuasion in the 21st century is about developing character rather than relying on the easy tactics of flattery, manipulation, and short-term gains. It is about engaging rather than insisting and listening versus exploiting; it is about developing empathy and communicating your values. Most importantly, it is about winning others over to your point of view by understanding their needs rather than focusing on the pursuit of self-centered goals. Based on his experience in and out of the boardroom, and drawing on the latest research on trust, influence, and habit formation, Harris shows that to be persuasive in a culture plagued by deception means rejecting the ethos of the quick sell or the temptation to close, and embracing the commitment of putting your true self forward for the long game. Through instructive and entertaining stories, Harris lays out the 11 habits that will guide readers to become authentically persuasive, including Developing a curiosity about other people . Becoming the person others want to be around. Practicing generosity through gestures big and small, and Earning respect through collaboration rather than intimidation Persuasion today is about collaboration rather than winning. It is about personal excellence, sharing the stage and respecting other people's motivations and values. In The Soulful Art of Persuasion, Jason Harris helps to show us the way"--
Assigning source Provided by publisher.
Summary, etc. "Genuine persuasion in today's world, says Jason Harris, CEO and founder of Mekanism, one of America's cutting edge advertising companies, doesn't come about as a result of manipulation, pressure tactics or trickery -- it comes about from fostering relationships and habits that nurture character, empathy, generosity and authenticity. It is about core values and utilizing your inner humanity, rather than salesmanship or deploying a bag of tricks. In an age of pervasive social media and radical transparency, where motivations are always suspect, and facts seem to collide, being a persuasive person, in our work lives or in our personal lives, is not about persuading others to do something they don't want to do. Genuine persuasion today is about engaging rather than insisting, developing the habits that will allow you to listen to others, communicate your goals, values and reasoning honestly, and win them over to your point of view by understanding their needs. To be persuasive today, Jason Harris says, you need to put your true self forward, and stay true to your values. It is not about going for the quick sell, or closing. Among the eleven habits of a truly persuasive person, Harris says, are the importance of listening fully; developing a natural curiosity about other people; being attentive and keeping promises; practicing positivity -- in other words, being the kind of person that others always want around. It is about being generous, and trying to give people something in every interaction, from a compliment to a recommendation, from a piece of advice to an actual gift. It is about respecting other people's values and motivations, and sharing the stage. It is about collaboration rather than winning. It is about personal excellence, and aiming for a higher good"--
Assigning source Provided by publisher.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Success in business.
Topical term or geographic name entry element Persuasion (Psychology)
Topical term or geographic name entry element Marketing
General subdivision Psychological aspects.
Topical term or geographic name entry element Communication in marketing.
Topical term or geographic name entry element BUSINESS & ECONOMICS / Negotiating.
Source of heading or term bisacsh
Topical term or geographic name entry element BUSINESS & ECONOMICS / Marketing / Research.
Source of heading or term bisacsh
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942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Suppress in OPAC No
Pemilik
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
          Non-fiction Perpustakaan Kementerian Perpaduan Malaysia Perpustakaan Kementerian Perpaduan Malaysia Non- Fiction Rack - Technology 06/09/2022   658.409 HAR 2019 KPN22090005 06/09/2022 06/09/2022 Book