Crisis communication : managing stakeholder relationships / Audra Diers-Lawson.
Jenis bahan: TeksPenerbit: London ; New York : Routledge, Taylor & Francis Group, 2020Huraian: xxi, 319 pages ; 25 cmJenis kandungan: text Jenis media: unmediated Jenis pengangkutan: volumeISBN: 9781138346253; 9781138346246Subjek(banyak): Communication in crisis management | Public relations -- ManagementAdditional physical formats: Online version:: Crisis communication.Pengelasan DDC: 659.2 LOC classification: HD49.3 | .D44 2020Ringkasan: "Crises come in many shapes and sizes, including media blunders, social media activism, extortion, product tampering, security issues, natural disasters, accidents, or negligence - just to name a few. For organizations, crises are pervasive, challenging and catastrophic, as well as opportunities for organizations to thrive and emerge stronger. Despite the proliferation of research and books related to crisis communication, the voice that is often lost is that of the stakeholder. Yet, as both a public relations and management function, stakeholders are central to the success and failure of organizations responding to and managing crises in a cross-platform and global environment. This core textbook provides a comprehensive and research-driven introduction to crisis communication, critical factors influencing crisis response, and what we know about predicting stakeholder responses to crises. Incorporated in each chapter are global case studies, ethical challenges and practitioner considerations. Online resources include an extensive set of multi-media materials ranging from podcast mini-lectures to in-class exercises, and simulation-based activities for skills development. Demonstrating the connection between theory, decision-making, and strategy development in a crisis context, this is a vital text for advanced undergraduate and postgraduate students of Communications, Public Relations, Marketing and Strategic Management"-- Provided by publisher.Jenis item | Perpustakaan semasa | Koleksi | Nombor panggilan | Status | Tarikh tamat tempoh | Barcode |
---|---|---|---|---|---|---|
Book | Perpustakaan Kementerian Perpaduan Malaysia Non- Fiction Rack - Technology | Non-fiction | 659.2 DIE 2020 (Browse shelf (Opens below)) | Boleh didapati | KPN21110081 |
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Tiada imej penutup tersedia | ||||||||
658.872 SCH 2020 The age of influence : the power of influencers to elevate your brand / | 659 JAN 2014 The Reputation Playbook | 659 VIE 2019 Public Relations Planning : A Strategic Approach | 659.2 DIE 2020 Crisis communication : managing stakeholder relationships / | 659.2 KIM 2019 Public relations : competencies and practice / | 659.2 MOL 2020 Rethinking public relations : persuasion, democracy, and society / | 659.2017 SMU 2020 Teaching public relations : principles and practices for effective learning / |
Includes bibliographical references and index.
"Crises come in many shapes and sizes, including media blunders, social media activism, extortion, product tampering, security issues, natural disasters, accidents, or negligence - just to name a few. For organizations, crises are pervasive, challenging and catastrophic, as well as opportunities for organizations to thrive and emerge stronger. Despite the proliferation of research and books related to crisis communication, the voice that is often lost is that of the stakeholder. Yet, as both a public relations and management function, stakeholders are central to the success and failure of organizations responding to and managing crises in a cross-platform and global environment. This core textbook provides a comprehensive and research-driven introduction to crisis communication, critical factors influencing crisis response, and what we know about predicting stakeholder responses to crises. Incorporated in each chapter are global case studies, ethical challenges and practitioner considerations. Online resources include an extensive set of multi-media materials ranging from podcast mini-lectures to in-class exercises, and simulation-based activities for skills development. Demonstrating the connection between theory, decision-making, and strategy development in a crisis context, this is a vital text for advanced undergraduate and postgraduate students of Communications, Public Relations, Marketing and Strategic Management"-- Provided by publisher.
In English
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