Public relations history : theory, practice, and profession / Cayce Myers.
Jenis bahan: TeksPenerbit: New York : Routledge, Taylor & Francis Group, 2021Huraian: xii, 171 pages ; 24 cmJenis kandungan: text Jenis media: unmediated Jenis pengangkutan: volumeISBN: 9781138491410; 9781138491403Subjek(banyak): Public relations -- HistoryAdditional physical formats: Online version:: Public relations historyPengelasan DDC: 659.209 LOC classification: HD59 | .M94 2020Ringkasan: "This book presents a unique overview of public relations history, tracing the development of the profession and its practices in a variety of sectors, ranging from politics, education, social movements, corporate communication, and entertainment. Author Cayce Myers examines the institutional pressures, including financial, legal, and ethical considerations, that have shaped public relations and have led to the parameters in which the practice is executed today, exploring the role underrepresented groups and sectors (both in the U.S. and internationally) played in its formation. The book presents the diversity and nuance of public relations practice while also providing a cohesive narrative that engages readers in the complex development of this influential profession. Public Relations History is an excellent resource for upper level undergraduate and graduate courses covering public relations theory, management, and administration; mass communication history; and media history"-- Provided by publisher.Jenis item | Perpustakaan semasa | Koleksi | Nombor panggilan | Status | Tarikh tamat tempoh | Barcode |
---|---|---|---|---|---|---|
Book | Perpustakaan Kementerian Perpaduan Malaysia Non- Fiction Rack - Technology | Non-fiction | 659.209 MYE 2021 (Browse shelf (Opens below)) | Boleh didapati | KPN22120057 |
Includes bibliographical references (pages 148-161) and index.
"This book presents a unique overview of public relations history, tracing the development of the profession and its practices in a variety of sectors, ranging from politics, education, social movements, corporate communication, and entertainment. Author Cayce Myers examines the institutional pressures, including financial, legal, and ethical considerations, that have shaped public relations and have led to the parameters in which the practice is executed today, exploring the role underrepresented groups and sectors (both in the U.S. and internationally) played in its formation. The book presents the diversity and nuance of public relations practice while also providing a cohesive narrative that engages readers in the complex development of this influential profession. Public Relations History is an excellent resource for upper level undergraduate and graduate courses covering public relations theory, management, and administration; mass communication history; and media history"-- Provided by publisher.
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