Includes bibliographical references and index.

"True Storytelling is a new method on how to study, plan, facilitate, ensure, implement and evaluate ethical and sustainable changes in companies, organizations and societies. True Storytelling is both a method with seven principles and a mindset to help managers and researchers to work with changes. True Storytelling stress that we need to balance the resources of the Earth, our wellbeing and the economy when we are dealing with changes. It is not only a book about how to prevent climate change, it is also a book about how we can navigate through crisis, create less stress and achieve better life in organizations and in society as a whole. You will learn how to create innovative start-ups with a purpose and fund money for sustainable projects and good ideas. The book combines practical cases, interviews with managers and CEO's, theory and philosophy to define the method and teach the Seven True Storytelling Principles: 1. You yourself must be true and prepare the energy and effort for a sustainable future 2. True storytelling makes spaces respecting the stories already there 3. You must create stories with a clear plot creating direction and help people prioritize 4. You must have timing 5. You must be able to help stories on their way and be open to experiment 6. You must consider staging including scenography and artifacts 7. You must reflect on the stories and how they create value This book is a guide to implementing these core principles to boost leadership practices, create a storytelling culture and staff buy inn. The method is also useful as an analytical tool for organizations, managers and consultants in order to prepare, plan and execute the implementations of strategies. It is valuable reading for researchers and students at master level as well as leaders and consultants in charge of ethical and sustainable changes"-- Provided by publisher.