Paparan biasa Paparan MARC Paparan ISBD

Durand, Aurélia,

Marketing and globalization / Aurélia Durand. - pages cm

Includes bibliographical references and index.

Globalization -- Internationalization -- Standardization and adaptation -- Geographic distance and psychic distance -- Cultural distance -- Administrative distance -- Economic and technological distances -- Bottom of the pyramid marketing -- Reverse innovation -- Mobile marketing -- Origin-based marketing -- Cause-related marketing.

ISBN: 9781138202337 (hardback) 9781138202344 (pbk.)

LCCN: 2018000432

Subjects--Topical Terms:
Marketing.
Marketing--Technological innovations.
Internet marketing.
Globalization--Economic aspects.

LC Class. No.: HF5415 / .D867 2018

Dewey Class. No.: 658.8/4