Marketing and globalization / (No. rekod 1062)

000 -LEADER
fixed length control field 01511cam a22003978i 4500
001 - CONTROL NUMBER
control field 20378148
003 - CONTROL NUMBER IDENTIFIER
control field KPN
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20221212121103.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 180226s2018 nyu b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2018000432
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781138202337 (hardback)
International Standard Book Number 9781138202344 (pbk.)
Canceled/invalid ISBN 9781315474175 (ebook)
Canceled/invalid ISBN 9781315474151
Qualifying information ebook
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Description conventions rda
Transcribing agency DLC
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415
Item number .D867 2018
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/4
Edition number 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Durand, Aurélia,
Relator term author.
245 10 - TITLE STATEMENT
Title Marketing and globalization /
Statement of responsibility, etc. Aurélia Durand.
263 ## - PROJECTED PUBLICATION DATE
Projected publication date 1806
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture New York :
Name of producer, publisher, distributor, manufacturer Routledge,
Date of production, publication, distribution, manufacture, or copyright notice 2018.
300 ## - PHYSICAL DESCRIPTION
Extent pages cm
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Media type code n
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Carrier type code nc
Source rdacarrier
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Globalization -- Internationalization -- Standardization and adaptation -- Geographic distance and psychic distance -- Cultural distance -- Administrative distance -- Economic and technological distances -- Bottom of the pyramid marketing -- Reverse innovation -- Mobile marketing -- Origin-based marketing -- Cause-related marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
Topical term or geographic name entry element Marketing
General subdivision Technological innovations.
Topical term or geographic name entry element Internet marketing.
Topical term or geographic name entry element Globalization
General subdivision Economic aspects.
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ecip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Suppress in OPAC No
Pemilik
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
          Non-fiction Perpustakaan Kementerian Perpaduan Malaysia Perpustakaan Kementerian Perpaduan Malaysia Non- Fiction Rack - Technology 12/12/2022   658.84 DUR 2019 KPN22120011 12/12/2022 12/12/2022 Book