Richard M. Perloff
The dynamics of persuasion : communication and attitudes in the 21st century /Richard M Perloff - 7th Edition - New York Routledge 2020 - xxiv, 541 pages ; 24 cm. - Routledge communication series. .
Includes bibliographical, references and index
Introduction to persuasion --
Historical and ethical foundations --
Attitudes : definition and structure --
The power of our passions : theory and research on strong attitudes --
Attitudes : functions and consequences --
Attitude measurement --
Processing persuasive communications --
"Who says it" : source factors in persuasion --
Fundamentals of the message --
Emotional message appeals : fear and guilt --
Cognitive dissonance theory --
Interpersonal persuasion --
Advertising, marketing, and persuasion --
Health communication campaigns.
'The Dynamics of Persuasion' offers a comprehensive & up-to-date introduction to persuasive communication & attitude change. Offering a thorough discussion of classic & contemporary theories of persuasion, this text explores the structure & functions of attitudes, consistency between attitude & behaviour, & issues in attitude measurement
In English
9780367185787
Persuasion (Psychology)
Mass media--Psychological aspects.
Attitude change
The dynamics of persuasion : communication and attitudes in the 21st century /Richard M Perloff - 7th Edition - New York Routledge 2020 - xxiv, 541 pages ; 24 cm. - Routledge communication series. .
Includes bibliographical, references and index
Introduction to persuasion --
Historical and ethical foundations --
Attitudes : definition and structure --
The power of our passions : theory and research on strong attitudes --
Attitudes : functions and consequences --
Attitude measurement --
Processing persuasive communications --
"Who says it" : source factors in persuasion --
Fundamentals of the message --
Emotional message appeals : fear and guilt --
Cognitive dissonance theory --
Interpersonal persuasion --
Advertising, marketing, and persuasion --
Health communication campaigns.
'The Dynamics of Persuasion' offers a comprehensive & up-to-date introduction to persuasive communication & attitude change. Offering a thorough discussion of classic & contemporary theories of persuasion, this text explores the structure & functions of attitudes, consistency between attitude & behaviour, & issues in attitude measurement
In English
9780367185787
Persuasion (Psychology)
Mass media--Psychological aspects.
Attitude change