The dynamics of persuasion (No. rekod 267)

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control field 20211011170754.0
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020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780367185787
040 ## - CATALOGING SOURCE
Transcribing agency dlc
100 ## - MAIN ENTRY--PERSONAL NAME
9 (RLIN) 376
Personal name Richard M. Perloff
245 ## - TITLE STATEMENT
Title The dynamics of persuasion
Remainder of title : communication and attitudes in the 21st century
Statement of responsibility, etc. /Richard M Perloff
250 ## - EDITION STATEMENT
Edition statement 7th Edition
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York
Name of publisher, distributor, etc. Routledge
Date of publication, distribution, etc. 2020
300 ## - PHYSICAL DESCRIPTION
Extent xxiv, 541 pages
Dimensions ; 24 cm.
490 ## - SERIES STATEMENT
Series statement Routledge communication series.
500 ## - GENERAL NOTE
General note Includes bibliographical, references and index
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Introduction to persuasion --<br/>Historical and ethical foundations --<br/>Attitudes : definition and structure --<br/>The power of our passions : theory and research on strong attitudes --<br/>Attitudes : functions and consequences --<br/>Attitude measurement --<br/>Processing persuasive communications --<br/>"Who says it" : source factors in persuasion --<br/>Fundamentals of the message --<br/>Emotional message appeals : fear and guilt --<br/>Cognitive dissonance theory --<br/>Interpersonal persuasion --<br/>Advertising, marketing, and persuasion --<br/>Health communication campaigns.
520 ## - SUMMARY, ETC.
Summary, etc. 'The Dynamics of Persuasion' offers a comprehensive & up-to-date introduction to persuasive communication & attitude change. Offering a thorough discussion of classic & contemporary theories of persuasion, this text explores the structure & functions of attitudes, consistency between attitude & behaviour, & issues in attitude measurement
546 ## - LANGUAGE NOTE
Language note In English
648 #0 - SUBJECT ADDED ENTRY--CHRONOLOGICAL TERM
9 (RLIN) 377
Chronological term Persuasion (Psychology)
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
9 (RLIN) 378
Topical term or geographic name entry element Mass media
Form subdivision Psychological aspects.
9 (RLIN) 379
Topical term or geographic name entry element Attitude change
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Source of classification or shelving scheme
Koha item type Book
Suppress in OPAC No
Pemilik
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
          Non-fiction Perpustakaan Kementerian Perpaduan Malaysia Perpustakaan Kementerian Perpaduan Malaysia Non- Fiction Rack - philosophy and psychology 11/10/2021   153.852 PER 2020 KPN21100104 11/10/2021 11/10/2021 Book