The dynamics of persuasion (No. rekod 267)
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fixed length control field | 01700nam a22002657a 4500 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | KPN |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20211011170754.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 211011b |||||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9780367185787 |
040 ## - CATALOGING SOURCE | |
Transcribing agency | dlc |
100 ## - MAIN ENTRY--PERSONAL NAME | |
9 (RLIN) | 376 |
Personal name | Richard M. Perloff |
245 ## - TITLE STATEMENT | |
Title | The dynamics of persuasion |
Remainder of title | : communication and attitudes in the 21st century |
Statement of responsibility, etc. | /Richard M Perloff |
250 ## - EDITION STATEMENT | |
Edition statement | 7th Edition |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | New York |
Name of publisher, distributor, etc. | Routledge |
Date of publication, distribution, etc. | 2020 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xxiv, 541 pages |
Dimensions | ; 24 cm. |
490 ## - SERIES STATEMENT | |
Series statement | Routledge communication series. |
500 ## - GENERAL NOTE | |
General note | Includes bibliographical, references and index |
505 ## - FORMATTED CONTENTS NOTE | |
Formatted contents note | Introduction to persuasion --<br/>Historical and ethical foundations --<br/>Attitudes : definition and structure --<br/>The power of our passions : theory and research on strong attitudes --<br/>Attitudes : functions and consequences --<br/>Attitude measurement --<br/>Processing persuasive communications --<br/>"Who says it" : source factors in persuasion --<br/>Fundamentals of the message --<br/>Emotional message appeals : fear and guilt --<br/>Cognitive dissonance theory --<br/>Interpersonal persuasion --<br/>Advertising, marketing, and persuasion --<br/>Health communication campaigns. |
520 ## - SUMMARY, ETC. | |
Summary, etc. | 'The Dynamics of Persuasion' offers a comprehensive & up-to-date introduction to persuasive communication & attitude change. Offering a thorough discussion of classic & contemporary theories of persuasion, this text explores the structure & functions of attitudes, consistency between attitude & behaviour, & issues in attitude measurement |
546 ## - LANGUAGE NOTE | |
Language note | In English |
648 #0 - SUBJECT ADDED ENTRY--CHRONOLOGICAL TERM | |
9 (RLIN) | 377 |
Chronological term | Persuasion (Psychology) |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
9 (RLIN) | 378 |
Topical term or geographic name entry element | Mass media |
Form subdivision | Psychological aspects. |
9 (RLIN) | 379 |
Topical term or geographic name entry element | Attitude change |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | |
Koha item type | Book |
Suppress in OPAC | No |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Non-fiction | Perpustakaan Kementerian Perpaduan Malaysia | Perpustakaan Kementerian Perpaduan Malaysia | Non- Fiction Rack - philosophy and psychology | 11/10/2021 | 153.852 PER 2020 | KPN21100104 | 11/10/2021 | 11/10/2021 | Book |