The age of influence : the power of influencers to elevate your brand / Neal Schaffer.
Jenis bahan: TeksPenerbit: [New York, New York] : HarperCollins Leadership, an imprint of HarperCollins, [2020]Tarikh hakcipta: ©2020Huraian: xix, 266 pages : illustrations ; 22 cmJenis kandungan: text Jenis media: unmediated Jenis pengangkutan: volumeISBN: 9781400216369; 1400216362Judul lain: Power of influencers to elevate your brandSubjek(banyak): Internet marketing | Branding (Marketing) | Success in business | Online social networks | Social media | Branding (Marketing) | Internet marketing | Online social networks | Social media | Success in businessPengelasan DDC: 658.8/72 LOC classification: HF5415.1265 | .S33 2020Jenis item | Perpustakaan semasa | Koleksi | Nombor panggilan | Status | Tarikh tamat tempoh | Barcode |
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Book | Perpustakaan Kementerian Perpaduan Malaysia Non- Fiction Rack - Technology | Non-fiction | 658.872 SCH 2020 (Browse shelf (Opens below)) | Boleh didapati | KPN22120082 | |
Book | Perpustakaan Kementerian Perpaduan Malaysia Non- Fiction Rack - Technology | Non-fiction | 658.872 SCH 2020 (Browse shelf (Opens below)) | Boleh didapati | KPN22120083 |
Includes bibliographical references (pages 245-258) and index.
Part One. Why Influencer Marketing? -- The Origins of Influence in the Modern World -- The Emergence of Digital and Social-And the Importance of Content -- Social Media Was Made for People -- How Visual Social Presents New Challenges to Businesses and New Opportunities to Influences -- Your Community Is Always a Subset -- Part Two. Understanding Influencers and the Ways You Can Engage with Them -- Understanding the Influencer Landscape -- The Employee as Influencer -- The Sixteen Different Ways to Collaborate with Influencers -- Part Three. How to Work with Influencers to Generate Massive Results -- To Buy or to Build -- Developing the Foundations of an Influencer Marketing Strategy -- The Art and Science of Influencer Identification -- Creating and Managing Influencer Relationships -- The Tools of the Influencer Marketing Trade -- Measuring Your Influencer Marketing ROI -- Part Four. Becoming an Influencer Yourself -- Why and How Every Business Should Become More Influential -- How to Become a Social Media Influencer Yourself -- Final Thoughts.
"If today's brands want to succeed, they have to be in the conversation, and influencers make that happen. The Age of Influence is an essential guide for marketing professionals and business owners who want to create and implement a highly effective and sustainable influencer marketing plan" -- Back cover.
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