Marketing and globalization / Aurélia Durand.
Jenis bahan: TeksPenerbit: New York : Routledge, 2018Huraian: pages cmJenis kandungan: text Jenis media: unmediated Jenis pengangkutan: volumeISBN: 9781138202337 (hardback); 9781138202344 (pbk.)Subjek(banyak): Marketing | Marketing -- Technological innovations | Internet marketing | Globalization -- Economic aspectsPengelasan DDC: 658.8/4 LOC classification: HF5415 | .D867 2018
Kandungan:
Globalization -- Internationalization -- Standardization and adaptation -- Geographic distance and psychic distance -- Cultural distance -- Administrative distance -- Economic and technological distances -- Bottom of the pyramid marketing -- Reverse innovation -- Mobile marketing -- Origin-based marketing -- Cause-related marketing.
Jenis item | Perpustakaan semasa | Koleksi | Nombor panggilan | Status | Tarikh tamat tempoh | Barcode |
---|---|---|---|---|---|---|
Book | Perpustakaan Kementerian Perpaduan Malaysia Non- Fiction Rack - Technology | Non-fiction | 658.84 DUR 2019 (Browse shelf (Opens below)) | Boleh didapati | KPN22120011 |
Browsing Perpustakaan Kementerian Perpaduan Malaysia shelves, Shelving location: Non- Fiction Rack - Technology, Collection: Non-fiction Close shelf browser (Hides shelf browser)
658.8343 KAZ 2013 Driving loyalty : turning every customer and employee into a raving fan for your brand | 658.8343 SWE 2020 The context marketing revolution : how to motivate buyers in the age of infinite media / | 658.8343 SWE 2020 The context marketing revolution : how to motivate buyers in the age of infinite media / | 658.84 DUR 2019 Marketing and globalization / | 658.85 BLO 2018 Objections! : the ultimate guide to mastering the art and science of getting past no / | 658.87 AIL 2020 Getting multi-channel distribution right / | 658.870 TAN 2018 They Did It! Inspiring Malaysian Business Stories |
Includes bibliographical references and index.
Globalization -- Internationalization -- Standardization and adaptation -- Geographic distance and psychic distance -- Cultural distance -- Administrative distance -- Economic and technological distances -- Bottom of the pyramid marketing -- Reverse innovation -- Mobile marketing -- Origin-based marketing -- Cause-related marketing.
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