The dynamics of persuasion : communication and attitudes in the 21st century /Richard M Perloff
Jenis bahan: TeksSiri: Routledge communication seriesPublication details: New York Routledge 2020Edisi: 7th EditionHuraian: xxiv, 541 pages ; 24 cmISBN: 9780367185787Subjek(banyak): Persuasion (Psychology) | Mass media -- Psychological aspects | Attitude changeJenis item | Perpustakaan semasa | Koleksi | Nombor panggilan | Status | Tarikh tamat tempoh | Barcode |
---|---|---|---|---|---|---|
Book | Perpustakaan Kementerian Perpaduan Malaysia Non- Fiction Rack - philosophy and psychology | Non-fiction | 153.852 PER 2020 (Browse shelf (Opens below)) | Boleh didapati | KPN21100104 |
Includes bibliographical, references and index
Introduction to persuasion --
Historical and ethical foundations --
Attitudes : definition and structure --
The power of our passions : theory and research on strong attitudes --
Attitudes : functions and consequences --
Attitude measurement --
Processing persuasive communications --
"Who says it" : source factors in persuasion --
Fundamentals of the message --
Emotional message appeals : fear and guilt --
Cognitive dissonance theory --
Interpersonal persuasion --
Advertising, marketing, and persuasion --
Health communication campaigns.
'The Dynamics of Persuasion' offers a comprehensive & up-to-date introduction to persuasive communication & attitude change. Offering a thorough discussion of classic & contemporary theories of persuasion, this text explores the structure & functions of attitudes, consistency between attitude & behaviour, & issues in attitude measurement
In English
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