Marketing and globalization / Aurélia Durand.
Jenis bahan:
TeksPenerbit: New York : Routledge, 2018Huraian: pages cmJenis kandungan: text Jenis media: unmediated Jenis pengangkutan: volumeISBN: 9781138202337 (hardback); 9781138202344 (pbk.)Subjek(banyak): Marketing | Marketing -- Technological innovations | Internet marketing | Globalization -- Economic aspectsPengelasan DDC: 658.8/4 LOC classification: HF5415 | .D867 2018
Kandungan:
Globalization -- Internationalization -- Standardization and adaptation -- Geographic distance and psychic distance -- Cultural distance -- Administrative distance -- Economic and technological distances -- Bottom of the pyramid marketing -- Reverse innovation -- Mobile marketing -- Origin-based marketing -- Cause-related marketing.
| Jenis item | Perpustakaan semasa | Koleksi | Nombor panggilan | Status | Tarikh tamat tempoh | Barcode |
|---|---|---|---|---|---|---|
| Book | Perpustakaan Kementerian Perpaduan Malaysia Non- Fiction Rack - Technology | Non-fiction | 658.84 DUR 2019 (Browse shelf (Opens below)) | Boleh didapati | KPN22120011 |
Includes bibliographical references and index.
Globalization -- Internationalization -- Standardization and adaptation -- Geographic distance and psychic distance -- Cultural distance -- Administrative distance -- Economic and technological distances -- Bottom of the pyramid marketing -- Reverse innovation -- Mobile marketing -- Origin-based marketing -- Cause-related marketing.
There are no comments on this title.